(IANS) In a bid to inculcate generation next with positive media images and to inspire them into thinking and learning while having a good time, NGO Worldkids Foundation Tuesday announced it would organise an international children’s film festival.
The first-of-its-kind festival will showcase some of famous national and international award winning films, according to foundation that is dedicated to promoting entertainment with a purpose.
The weeklong ‘Kotak Worldkids International Film Festival’ (WKIFF) will be held in association with private sector lender Kotak Mahindra Bank, Godrej Interio, BPL Mobile, AIAI, Ryan International School, Adlabs, P9 Integrated and with the support of Maharashtra government’s department of culture, Children’s Film Society of India (CFSI) and Times Foundation.
‘Some of the multi award wining films that will be showcased during the festival include ‘Red Like The Sky’ from Italy, ‘An Inconvenient Truth’ and ‘Benji’ from the US, ‘Hayat and Charkh’ from Iran, ‘Summer With The Ghosts’ from Canada, ‘Pinky & Millio Pug’ from Germany, ‘Magnifico’ from Philippines and ‘Bonkers’ from Holland,’ festival director Manju Singh said told IANS.
‘Besides award wining Indian films like ‘Heda Hoda’, ‘Halo’ and ‘Malli’, the festival is targeting films meant for the 8-18 year olds, Singh said.
‘Our endeavour is to engage the children of India with positive media images that inspire them into thinking and learning while having a good time. Entertainment with a purpose is the foundation’s mantra,’ Singh said.
‘The Kotak WKIFF aims to introduce the present generation to different cultures and languages to establish the universality of human values and experiences.’
The organizers also aim to provide a platform to young and talented directors to reach a wider audience at the festival, said Vijay Kalantri, chairman of the WKIFF advisory board.
The festival director also said at the function that WKIFF will become an annual event and would travel across the country with establishing itself as an international film festival of repute.
‘Worldkids will also create the ‘Worldkids Clubs’ with children members, who can avail exciting offers to watch films produced, distributed by Worldkids or showcased at WKIFF,’ Singh added